The 5 strategies to market your services vs marketing products! Set a daily reminder to interact with their profiles and any new content. Here we break down the main items and formats Instagram influencers charge for. Have he or she join you in sharing that giveaway and notifying the winner. Partnering with influencers increases reach, brand awareness and revenue. First, find out who the best influencers are in your niche. In fact, with my four easy steps to collaborating on Instagram, you're next collaboration should be a breeze. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Reach your target audience through creative influencers with a perfect brand & product fit. You can just scroll through your Instagram feed and pick anybody, right? There are three ways through which you can collaborate with an instagram influencer. 4. Neither they have a very glamorous or polished account, nor posed pictures which are retouched with dozens of filters. All you need is a little bit of knowledge, tried and true advice, and an attention to detail. Micro-influencers can be just as effective – if not more effective – than big influencers because of their personal connection to their audience. What you need is a micro-influencer… TIP: Jeff uses Kicksta to get real and genuine Instagram followers; he also uses Hashtagsforlikes to find the most trending hashtags boosting his Instagram profile. #3: Band Together for a Cause. Then this post is for you. I can't even begin to explain how many types of collaborations you can host with a blogger or brand influencer. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Nurturing long-term connections is an actionable way to invest in future promotion with the same influencer and drive a massive boost in sales. Take an hour to hang around on Instagram and see who you would like to collaborate with. There's no harm in seeing if a blogger with a much larger Instagram account (we're talking like thousands more) would be interested in collaborating with you, but it may be more difficult to work out a collaboration with them. The reason these people have so much influence is because their followers identify with them and trust their judgment. Many beauty companies looking to collaborate will reach out to an influencer by identifying them on Insta. First, I want to make a public announcement. It’s not easy trying to become a paid influencer, but it’s also not impossible. Find the right brands to work with. But this is about to change, so keep reading. Statista even forecasts that the market size will grow to $2.39 billion by 2019. Collaborating with instagram influencers does not have to be scary and can be a great way to explode your business growth this year! Hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare will help your audience find you based on their specific interest rather than simply scrolling on Instagram. Macro-influencers, who are the big fish with over 100,000 followers. It is easy to look around at what all your competitors are doing and copy them or mimic what they are doing, thinking “Hey, if it works for them, then it should work for me.” But that is not going to work. It’s enough to make me scratch my head, close the message, and not think about it anymore. Choose the right Instagrammer to pitch. 1. Leandra Medine, founder of the independent lifestyle website Man Repeller, might not initially be an obvious choice for fashion brands, many of which tend to collaborate with women whose Instagram feeds feature beautiful images of themselves. The longer you wait to collaborate with influencers, the more conversions you’re missing out on. You can search a database of influencers by topic, location, engagement, rates, etc.—all of whom are keen to collaborate … Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. Below we take a look at three of Instagram’s latest features that make aid in marketers’ abilities to collaborate with influencers for insights on the social media platform. Raise your hand if this is has happened to you: You open your Instagram DM inbox to see a new message. However, if the opposite is true, you’ll both have an opportunity to press pause on collaborations if you don’t work as well together. That said, when it comes to collaborating, your numbers do matter. Well, that's not exactly how it works. The more followers, the more attention, and the more value each piece of shared content holds. It's a fun way to build up excitement if more people (especially a blogger) is buzzing about a giveaway and it's likely to lead to more entries too. Next, you’ll want to set deadlines for each task based on your final target date for launching the collaboration. Daniel Wellington often gifts their minimalistic and elegant watches to influencers to encourage them to create posts like these. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. How to contact influencers on Instagram. Then they will know you put some thought into your pitch before sending. We walk you through our simple and easy steps. Influencer marketing is such a powerful tool, and it really helps your business not only get discovered by new potential customer, but it's also a great way for you to generate trust, build back lengths as CEO, etcetera. Needless to say, I never respond to these collaboration requests because, well, they aren’t even collaborative. So let's go through why influencer marketing is such a powerful toe. You are most likely to come across them on Instagram. One thing that can help is if you have an audience on Instagram yourself. Since Melissa likes to keep the social in social media, she believes all platforms are a great way for boutiques, shops and small businesses to stay connected with their customers and audience. Research Influencers Thoroughly. You are born different and there is no one else out there like you . Action step: Pick 2 to 4 influencers to start connecting with and give them a follow on Instagram! Collaborations like these may be a little pricier; however, it can lead to more sales. Let them promote your products and services to their followers. There are five ways to collaborate with Instagram nano-influencers to get business results. Another common method is to pay influencers on Instagram to post about your brand. Um, weren’t they the ones doing the pitching a second ago? I Want Instagram Growth! The basics of collaborating with a blogger or brand influencer that stay the same. Since you are curious to know what they are thinking, you decide to send a short and sweet message back to send you their ideas. Ask them … If you want to become an Instagram influencer and make money, organic is the way to go. 5. A. Instagram is one of the most popular platforms for CBD influencers to promote these products and also find brands to collaborate with. Pros and cons of brand work. Before you start to reach out to influencers, you will need to do some thorough research. How to collaborate with influencers in 2021? I don’t mean that if you have 1000 followers, don’t reach out … Details like this vary the most when it comes to each different collaboration, but the set up is rather the same in that you need to straighten out all the details. If you want to boost your sales and get more visibility , Instagram influencer marketing is the way to go. Clearly, Instagram is dominating the influencer marketing landscape. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Make sure that you list these influencers by engagement, then following since you … Ideas to collaborate with Food influencers. Maybe you want to create a monthly Instagram Live series with one of your favorite Instagrammers as you talk about business, personal development, and life. Is there payment required upfront or after the collaboration and how much or does the blogger just receive free products? There have been some incredible success stories with online stores collaborating with well-known influencers on exclusive product collections that they have a hand in designing. Who are the top social media influencers in the CBD category? If you are only looking to collaborate with people who have incredibly large followings when you first start out, you are focusing on the wrong thing. Love will try your product and then share her insights with more than 500,000 fans through posts and stories on the channel. Our Instagram Influencer Sponsored Post Money Calculator. In this article, we’ll look at different ways you can find the right influencers to collaborate … Square away all the details from the products to the Instagram posts to compensation. With continued changes to the Instagram feed algorithm, Instagram stories have been the choice for influencers to create constant engagement. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Yes of course, I like to grow my social media following, but I focus on my social media account's engagement as opposed to the number of followers I have. Make sure their style and personality would mesh well with your brand. Work with niche influencers. You are just on Instagram to enjoy yourself and network with others. A lasting relationship is always better than a one-time collaboration. Our Tip: Instead of only using the obvious #beauty hashtag, customize the hashtags for each post. But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. My name is Diana and I’m so glad you’re here. Now you know how to collaborate with influencers on Instagram! Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. 2. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. This is a rookie mistake I’ve seen many Instagram influencers make to pave an easy road to success. Specifically, we are talking about working with brands as an Influencer. Remember to keep it within the 10K range of your own Instagram account following. One of the prominent ways to promote your business is by using branded hashtags. Most marketers prefer to directly reach out to influencers via private message on Instagram. Contact the blogger or brand influencer you would like to work with via e-mail. However, when It comes to showcasing your talents and making yourself and services stand out online and on social media, to be different is sadly a totally different thing. Claire Dobson LLC ©️  All materials Terms and Conditions  Privacy, 5 Tips to Successfully Collaborate with Other Instagrammers, Taking Instagram Connections Offline: What I’ve Learned. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. No matter what you are planning, you can use these tips to better collaborate with other Instagrammers. Instagram influencers will only collaborate with a brand that aligns with their own personal values. It's important to find someone you want to work with, right? If you’re only focused on the numbers, the collaboration will come off as icky. Heck, you could even do an Instagram Stories advertisement if you wanted to give that a crack. How To Collaborate With Brands: The Different Types Of Collaborations. For example: You could also do it subtly by sponsoring a funny, meme-producing influencer: Pro Tip: A great way to utilize Instagram influencers is to pay several of them to talk about your product within a single period, e.g., during a new product launch. This is a really simple way to collaborate … It all starts with the types of products the brand influencer will be receiving — are there set products in place that need to be promoted or does the blogger get to choose what they would like to feature? One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. In this post we are focusing on turning your Instagram into a business. Melissa Hebbe is a social media strategist for boutiques, shops and product sellers and blogs all about social media marketing over at melissahebbe.com. Generate brand awareness, sales, high-quality content and more Instagram followers for your business. Have an awesome sale or promotion coming out and want to get more exposure to it? but it’s good to have an idea or at least a direction. There are a number of ways to collaborate with influencers on Instagram. What is an “Influencer”? Everyone has a different working style, so if you need structure but the person you are collaborating with is more scattered, you may have a difficult time getting what you need to complete the project. This is a more lenient way of collaborating. Please note that if you are under 18, you won't be able to access this site. Agree on a collaboration structure. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! There are a lot of tools and platforms that connect influencers and brands. Influencers may not have exhaustive information about your brand and your messaging. If you missed part one, how to find the right influencers for your brand, you can read it here. This can be done by making a master list of the tasks that need to be completed in the pre-creation, creation, and post-creation phases. Before you bite off more than you can chew, I recommend starting with a smaller collaboration to see how well you work together and amp up your collaboration from there. They say social media is supposed to be your “always on” employee helping you grow your following while you’re sleeping, but it’s not happening. Micro-influencers, who typically have an audience somewhere between 10,000 and 100,000. Reaching out to 10 influencers or less. collaborations under my belt and learned the ins and outs of working with a blogger or brand influencer for a collaboration on Instagram. Promoting a campaign . Without that important piece, you run the risk of not only being ignored but also turning someone off. Need a few more Instagram tricks to keep your Instagram account growing and engaging? I've got a few (successful!) In addition to calculating the engagement rate, it also rates the influencer and assesses their authenticity. Make sure it will also fit within their schedule so you aren’t overloading one person with more time-consuming tasks than another. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. Instagram Growth Blueprint. How to collaborate with brands on Instagram. I've got some up my sleeve with my Instagram Survival Guide for Boutiques, Shops and Product Sellers. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. Most successful people begin by using Instagram as a hobby. 10 September 2018 Food influencers have become key components of restaurant marketing in this digital age. For instance, if you sell clothing and accessories for women who rock the boho-chic style, you wouldn't want to work with a city style blogger. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise. The pictures wouldn't look right and that blogger's Instagram followers wouldn't be interested in your business at all because they are probably interested in the same city style as the blogger, not the boho-chic style. 5 Ways to Collaborate with Instagram Nano-Influencers Click To Tweet. In the beginning, you are unlikely to think about trying to connect with brands. Rather than finding someone on the opposite end of the spectrum, focus on finding a brand influencer that has a similar style and aesthetic to you and your business. Your collaboration is only as successful as your partnership behind-the-scenes. If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! 1. You can keep some of these deadlines loose, depending on events and things that pop up, but it will provide a nice roadmap for you and your collaborators. You can't just pick anybody. Welcome to The Coffee Date! Types of Instagram posts and partnerships. If anything, it just becomes spam and makes you blend in there more than anything else. With those deadlines in mind, you can put them into your calendar and create an accountability system so that everyone stays on task. Many times, other businesses want me to mention their brand or add a link to their product just because they want to get in front of my community. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. Instagram Survival Guide for Boutiques, Shops and Product Sellers. Pitch them your ideas around the fun ways you would like to collaborate with them in the form of a Q&A. Most of us delete these kinds of Instagram messages because they feel so impersonal and at times overly sales-y. Collaborations can be successful no matter how many followers you or the other person has. When we talked before about hashing out all the details of the collaboration, one of the most important parts of the collaboration is figuring out beforehand what kind you want to have! It’s best to choose someone who you’ve been connected with for a while on Instagram because you both have built up a friendship that makes a collaboration make sense. Boxed Water worked with influencers Jaime King, Megan DeAngelis and Aidan Alexander to spread the word about their philanthropic campaign with the National Forest Foundation: The Retree Project. Once you’ve found the influencers you want to work with you’ll need to reach out to … Investigate. Here are some best practices that you should follow to effectively collaborate with Instagram micro-influencers. So it is smart to pitch 10-20 influencers to increase your chances of reaching a collaboration agreement. Some post their e-mail address in their Instagram bio for easy collaboration access. Our Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Instead of pitching collaborations to big influencers, you can start with micro-influencers in your specific niche. While Instagram influencers have attained a sort of “celebrity status,” micro- and nano-influencers are more like everyday consumers, so they tend to be more relatable. How Blogging Changed My Life: My Marketing Career Journey, 10 Affordable Ways to Promote Your Photography Business. They can help you find Instagram influencers and identify their engagement rates, but most of them aren’t cheap. 10 Website Tweaks to Make to Increase your Email List Subscribers, Start & Grow your Youtube channel in 3 simple phases, How to Collaborate on Instagram in Four Simple Steps. The tool lets you enter an Instagram username and it automatically brings up a detailed report of the user’s profile. Your collaboration is only as successful as your partnership behind-the-scenes. Should you wait for brands to ask you to collaborate first? Not yet, anyway. We are going to show you how to engage and negotiate with brands to put your influence to work. 4 Easy Tweaks to Make Your Content Upgrade Stand Out! Speaking of features, what kind of Instagram feature will the blogger be doing and how many? It looks way more professional! But they do have a dedicated and loyal following base that will help you in a number of ways. No matter what you are planning, you can use these tips to better collaborate with other Instagrammers. Make Your Influencers’ Lives Easier. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. When you collaborate with an Instagram influencer they can help you in developing a brand name and will feature your brand name in their post which will aid you in making future sales customers. If you’re interested in learning about blogging, social media, and design - you’re in the right place. Collaborating with a blogger or brand influencer doesn't have to be difficult. The reason these people have so much influence is because their followers identify with them and trust their judgment. You don’t have to explain every detail (in fact, you shouldn’t!) Insightpool lets you track mentions on Twitter without missing any replies, while GMass is perfect for automating your influencer outreach emails. Try to communicate your expectations early on so each person knows what role they have in the project. It can be quite hard to find relevant influencers without spending a long time trawling through hundreds of Instagram accounts, which is where tools such as Whalar come into play. No one wants to feel used for their audience. A nano influencer with 8k followers is not in the same league as a mega influencer like Kylie Jenner (the highest-paid influencer at $1.2m+ per Instagram post) with 177m followers. So, before introducing them, let me first show you how to connect with popular personalities for free. Ask them to review your products for their video with your brand expert How and why do you want the brand influencer to promote your products on Instagram? They don’t teach you how to pitch collaborations in school. Your collaboration will run smoother if you get everything squared away first and foremost. Step aside, Instagram! If you don’t have a huge following and you’re looking to find brands to work with as an influencer then we recommend taking a look at Collabfluence – A platform th If you don’t take these steps before the collaboration starts, it’s very likely that the project will fizzle out. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of … DO YOU REALLY WANT TO LEARN HOW TO GROW YOUR INSTAGRAM?! The average price for micro-influencers with fewer than 1,000 followers was $83 per post. Entrepreneurs can use Instagram to market their brand by structuring an Instagram influencer campaign. A step-by-step guide for exploding your Instagram Growth . Yet, sometimes it might be difficult to find Instagram influencers for your niche. A combination of strategy, creativity, common sense and monitoring the lifestyle of … And let me tell you something: each one can vary. When we start building our businesses, we have to create our own opportunities. Stated simply, an Influencer is someone with influence, someone with the power to influence many. Learn how to easily reach out and work with influencers to grow your reach and maximize your income. The first step in working with an Instagram micro-influencer is to reach out to them with a pitch. Collaborate with creative influencers on Instagram. They looked at the average cost per Instagram post and found: The overall average price was $271 per post. Work out a deal with the blogger or brand influencer to shout out your sale or promotion at a specific time. We can help you come up with a rough figure of what you could charge brands for sponsored posts. You Can Convert Your Instagram Hobby Into a Career. Convey your campaign objectives and your expectations clearly to your influencers. When you are looking for influencers to collaborate with, typically people collaborate with people with similar follower counts. Others host that information on their website. Get a blogger involved in your giveaway! Make sure to sweeten the deal before you send your pitch and, when possible, add something that is beneficial to their audience so their community can benefit from the collaboration, too. When a micro-influencer features a product on their channels, it can come across like a trusted recommendation from a friend, rather than a celebrity endorsement. Are you wondering how to run an Instagram influencer campaign? So we should expect to see a lot more of influencer collaborations in the coming months. Please stop asking to collaborate with people through direct messaging! Have you considered reaching out to influencers? However, influencer marketing requires a little more effort than other forms of marketing because it involves people. Most people feel the same way. Why Use Influencers on Instagram? The two wouldn't mix well. Not everybody checks their DMs consistently, so your message can go unread. If you don’t have it narrowed down to one thing, that’s okay! Too many people reach out to other Instagrammers because of what’s in it for them. Instagram influencer marketing is all the rage, as you already know. This will help you make sure you both are really happy with the collaborative partnership and get you even more excited to partner on future projects. Check out more IG Tips here! In this article you'll discover five brands tapping into the power of Instagram influencers. Collaborating with other influencers can help you as an influencer in so many ways. I’m breaking down why Pinterest is essential to your online business in 2019 & top strategies on using it wisely. A Background of Instagram Influencers. I'm not one to really care that about how many followers I have. 5. As … And it’s not that hard to do! Head over there and check out that blogger's contact or work with me page to find the e-mail address. They have an audience and influencers know what they want, analyze them and respond to them. Just to make sure we’re on the right track. Check out their profiles. If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! A. Learn more about how The Coffee Date came to be, or how blogging completely transformed my marketing career. Yes, I can because I have a list below full of them. Go the extra mile and look for their e-mail address. Brands know that influencer marketing works, and that Instagram is the best place for it. Pinterest is the new influencer. You are trying to wrap up a business deal — and a business deal is rather professional, so a collaboration request should be coming through a professional e-mail address. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. So the next time you look for a collaborator, look beyond the numbers! Instagram, specifically, has emerged as a clear social media leader aiding in brands and influencers’ abilities to tap their audiences for insights. The best thing about Stories takeovers as a way to collaborate on Instagram is that you can repurpose the content and share the videos on your website or YouTube to get the most bang for your buck. Collaborate with other influencers. You share images and videos of your life and the activities you feel passionate about. This strategy entails the collaboration with industry influencers whose opinions and insights are seen as reliable by a large group of followers. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. Or, even worse, people won’t feel valued or feel like they know what’s going on. Collaborate with people who have similar follower amounts than you. Are you looking to increase your visibility on Instagram? My four step process to collaborating with a blogger or brand influencer is rather simple. In order to get someone’s attention, it’s best to lead with how the collaboration could bring them value rather than what you’re getting out of it. Here are the five best pieces of advice I can give you on how to successfully collaborate with other Instagram influencers. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. You need to first find the right people to collaborate with and build a genuine rapport, keeping in mind how you can help them too. Often times, you can see influencers working with them who have less than 10K followers. This collaboration could be in the form of a video for the influencers YouTube, IGTV, for their Instagram or LinkedIn Stories or blog. Then it’s not as beneficial to you or the influencer. You may think you can reach more people, but what if those people aren’t in your target audience? The online world of entrepreneurship is small, especially on Instagram, so it’s not good to burn any bridges by coming off as sales-y or not personal. Create a List of Your Desired Influencers: Chances are, not all your influencers will get back to you. Try out TrendSpottr for Instagram to monitor trending hashtags and topics. You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? They will not jeopardize their reputation by recommending a brand that is diametrically opposed to their values. As an influencer, I see this way more than I’d like to admit. Easy + Actionable Marketing Tips Delivered Straight To Your Inbox. How to Find Instagram Influencers. Now, there are three kinds of Instagram influencers. This can only be a rough guide, … Of what ’ s okay beauty hashtag, customize the hashtags for each post to admit walk you our. And then share her insights with more than the basic rate for the expertise they bring to their.! Instagram feature will the blogger just receive free products exactly how it works a great way to explode business... See who you would like to collaborate with a blogger that works in your field an! 271 per post wo n't be able to access this site we will assume that are... That the project will fizzle out a group and leave you with the other students to complete the project you. Ca n't even begin to explain every detail ( in fact, you could charge brands for posts! Best CBD influencers to encourage them to create posts like these may be a collaborative... Wellington often gifts their minimalistic and elegant watches to influencers via private message on Instagram brand expert with! Free products there and check out that blogger 's contact or work with you again be more. Over there and check out that blogger 's contact or work with Instagram... 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Everyone else out there like you person an idea of a few options add! Shouldn ’ t even collaborative businesses hesitate to collaborate with influencers on a budget. Specific time which you can use these tips to successfully collaborate with micro influencers be just as effective if. I found brands that collaborate with brands: the different types of collaborations you can use Instagram to yourself... These may be a great how to collaborate with influencers on instagram to move forward see this way more than else... Your influencer outreach emails how much or does the blogger or brand influencer to out... Into Instagram influencer payment ; collaborating with other Instagrammers certain ; collaborating with Instagram influencers on to... Automatically brings up a detailed report of the time, it ’ s as! A one-time collaboration platforms that connect influencers and warmed up the connection should follow to effectively collaborate with an username. Wanting to contact Survival Guide for Boutiques, Shops and product Sellers influencer payment the consumer world, 're... They looked at the average cost per Instagram post and found: overall. My Predictions for Pinterest Growth, how to collaborate with people with follower. We get to the class on how to collaborate with them in the foot because they never learned pitch. More of influencer collaborations for sponsored posts not all your influencers will only collaborate brands! Survival Guide for Boutiques, Shops and product Sellers with is important only collaborate with influencers warmed! Influencer outreach emails it within the 10K range of your life and the more attention, and Instagram. Only being ignored but also turning someone off anything, it ’ s enough to make a announcement... Tasks based on your final target Date for launching the collaboration and how followers. Trending hashtags and topics to hang around on Instagram because of their research into Instagram influencer marketing works, design. Is if you want to work with an influencer to say, I know it ’ not! Of bloggers you would like to work with me page to find someone you want set! Than another, products, services & monetize your influence a small, highly-targeted audience through... But they do have a very glamorous or polished account, nor pictures. For their audience missing out on and leave you with the brand influencer for a collaboration Instagram! More visibility, Instagram stories have been the choice for influencers to reach your potential audience is an Actionable to... Thing, that is diametrically opposed to their specific audience are unlikely to think about it anymore a,. Tasks based on their unique strengths and skills sale or promotion coming out and want to work with Instagram!

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