Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. If you want to make sure that your email isn’t lost in their inbox, you need to … day, we'll help you get dozens of new followers daily. The list that follows gives you a few examples of email templates as to what structures should your mails follow, and what type of information could they contain: This structure can be used to draft emails to invite the professionals for business association. I hope this blog post helps you and others of you out there landing your first brand collaborations! It is very essential for you to learn how to message influencers in an effective manner so that they will start to collaborate with you. A fitness model might not actually want to do product placement. All rights reserved. How to Collaborate with Influencers: Tip #1. No one likes to read a text written in some fancy, dancing fonts that are tough to your eyes and are hard to understand. Using templates can expedite the process of drafting error-free, properly formatted, and correctly written influencer collaboration emails that can be sent to the YouTubers outright. Further, Visual.ly found that content shared by influencers receives 16 times more engagement than paid advertisements or content presented by a … They are the ones sending free product to Instagram influencers/small blogs. Analyze influencer profiles . You can’t just write anything you want. Doing so would give the recipient an impression of being invited by an organization that works on large scale and has potential. It’s truly deadly to your goal. Here’s an example: Hi [name], A month from now, we’re planning to launch a tool called [name], which allows influencers like you to better understand the needs of their social media audience. Discovering new influencers. Plan Your Idea. There are more, of course, these are just the few that I’ve found on a cursory search. When you’re approaching influencers, you shouldn’t talk to them with the thought that it’s only a one-off collaboration. After the fifth or sixth time they pursued a comment lead, only to find the person at the other end asking for free work, you can imagine how little they want to keep trying. YouTuber Outreach. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers) You hit send and it reaches all of these influencers. Unless you notice that the influencer has not been active at all – in which case they might have been sick or on vacation – they probably won’t be responding. Find Now >>. It will capitalize on their initial excitement by allowing them to take action and request products. Unlike an email, you don’t have a subject line. Contact influencers with email in batch. YouTuber Outreach. Use bullet points and bold lettering to direct to the most important elements. Assuming your influencer has responded, it’s time to close the deal. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. Influencers can add immense value to your brand and boost sales. The more appropriate manner to reach out to influencers is to send them a direct message or email. On the other hand, using influenex’s pre-built templates save you a lot of time as you don’t have to write much to prepare collaboration emails since everything is well-prepared and is just a few mouse clicks away. Make Your Influencers’ Lives Easier. An influencer collaboration email is an effective way to engage the influencers in interactive content. You don’t get a subject line, you don’t get formatting, and it’s relatively tall and narrow in display. A lot of times people will use the same account name for an email address, so you can try something like their username at Gmail. Who knows! As being stated by…commenting so the engagement with clients really matters at most…. I’ve ignored emails I probably should have opened just because I was busy and the subject line didn’t catch me. Most marketers start and end their search for influencers on social media. YouTubers, Social Often times, you can see influencers working with them who have less than 10K followers. Sales in the $62B cosmetics industry have been revolutionised by social media marketing.. A couple of such best-practice points are listed below: The top section of your email should have a short and simple introduction to influenex and the variety of lucrative features it offers such as video tracker, YouTube video analytical tool, channel tracker, video rank checker, etc. There are various tools to help you to find influencers online, basing themselves on factors such as the number of followers, posts, SEO and the topics which the influencer focuses on.You can try Buzzsumo or Followerwonk, or even a more specialized agency like Findyourinfluence. Here’s how. Wrapping Up. YouTuber Insight. Yes, I can because I have a list below full of them. This is a message asking the influencer for feedback on what you’re working on. To help clarify matters, I asked Palo-Alto based entrepreneur, investor, and business advisor, Murray Newlands, about some of the best ways that brands can work with social media influencers. The point is, there are a lot of reasons why someone who would be perfectly willing to work with you might not respond right away. Find right YouTuber for your brand with InflueNex. Ask the influencers to share a similar message and to encourage their colleagues to connect with someone new. Brows over 2 million influencers. You select a group to target e.g. You’re probably better off moving to your next influencer target. Although drafting a mail from the scratch gives you full control over the content and its tone, it might take several minutes to a couple of hours to produce a professionally written email especially if you are new to such communications. To avoid any such inconsistencies, you will be virtually compelled to stick to the template’s pattern while make the changes, and this process would be comparatively more time consuming, If you are not much into reading, you might not be aware of what the text of the template says. Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. Team Collaboration. Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. Decide on the details of your collaboration and collaborate. Analyze influencer profiles . Enlisting influencers can help increase the legitimacy of your cause among the public by spreading your name through a trusted source and can be a great way to gain new audiences, potential donors and volunteers.Working with influencers who have press experience and highly engaged audiences may also increase the chances of your cause getting press coverage and increase engagement. Measure Performance. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. Another option, which ties into finding their website, is figuring out their email address. Plenty of Instagram influencers are solely Instagram influencers, and haven’t bothered to spread their influence elsewhere. Maybe they’re excited and are ready to respond, but get distracted. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. Food influencers have become key components of restaurant marketing in this digital age.One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. Calculator, Find Channels, Social Food influencers have become key components of restaurant marketing in this digital age.One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. This is often smaller brands that can’t pay influencers. Helpful Influencer Collaboration Email Template, Part 2. To grow your community. By using Follows.com, you agree to our Terms and our End the message with your name, so they know who you are; Keep the message brief. Can You Get in Trouble Sending Too Many DMs on Instagram? Follow-up 5–7 days after sending your first influencer outreach message if you haven’t gotten a response. Creating a good pitch and getting your influencer to read it isn’t necessarily all it takes. Mutiple accounts with your team. Social media influencers do not increase their followers by chance or coincidentally. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Your goals need to be aligned for effective collaboration. If your brand doesn’t seem like a fit for their niche, then they’re more likely to ignore your message. With influenex, luckily you don’t have to worry much about these things anymore. If they do have a website, and it’s the right one, they might not have information about their service available, or they might not have contact information you can find. Brows over 2 million influencers. You’ve heard the term influencer outreach thousands of times before. Just send them another message that says something like “Hey, I sent you a message earlier, did you receive it? You select a group to target e.g. That said, make sure that you use a simple, most commonly used font while drafting your email. Anyone can send anyone else a direct message, as long as they aren’t blocked. Why is direct messaging someone better than any of the above options? Chances are, you also want to set up an influencer marketing campaign but have one unanswered question: Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. Find Let them know you admire them, their work, business, the way they balance it all, etc. If you want to make sure that your email isn’t lost in their inbox, you need to … If your brand doesn’t seem like a fit for their niche, then they’re more likely to ignore your message. Ideally, you want to find their personal website or profile, not just a website they’re promoting for the week. Tips & Tricks for Writing an Excellent Influencer Collaboration Email, https://www.business-in-a-box.com/template/press-release-new-partnership-collaboration-D1404//, https://influencermarketinghub.com/how-to-craft-the-perfect-influencer-outreach-email-tips-and-templates//, https://www.leadfuze.com/influencer-marketing-examples//, https://grin.co/blog/instagram-influencer-outreach-templates//, 1.1 Write Excellent Influencer Collaboration Email, 1.2 Write Good Influencer Collaboration Email Subject Line, 1.5 Write Good Business Collaboration Email, 2.4 Social Media Collaboration Email Templates, You can write your own email and save it as a template so you don’t have to do all the work every time you want to send a collaboration mail to an influencer, You save a decent amount of time with the existing or your custom templates that you would otherwise spend in writing a new email from the scratch each time you want to communicate with the YouTubers, You don’t have to worry about basic but most important things like using professional tone, correct and globally-accepted jargons, grammar errors, etc. But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. Since influencers are used to getting pitches, they learn how to identify messages that could be worth their time. An artist might have full time work and doesn’t want commissions. Because influencers are busy, you want to ensure the length of your outreach messages is short and on point. If you want to investigate this further, you can check out marketplaces like Tribe, Brand Snob, or Izea. As hinted earlier, keeping the tips explained in Part 2 in mind, you can draft your own emails from the scratch, and then save them as your custom templates for future uses. You must also ensure that the size of the font is neither too small nor too large. This is due to Instagram’s focus on being a mobile platform; people tend to read their messages on mobile. Contact influencers at scale. Discovering new influencers. To help clarify matters, I asked Palo-Alto based entrepreneur, investor, and business advisor, Murray Newlands, about some of the best ways that brands can work with social media influencers. If you want to secure a collaboration opportunity with nano-influencers, being a giveaway sponsor is a proven way to establish a connection with an opinion leader and get business results. So now that we’ve decided the best option is likely just sending them a direct message, do you just write one up and let it go? Next, reach out to them to check if they accept guest blogs on their sites. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. Common marketing advice for running an Instagram profile is to make sure you read and respond to comments when they come along. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. I mentioned in the intro that in some cases you can pay influencers to give you some product placement, a mention, a shout-out, or some other such boost to your brand. If you have need of a service, and see evidence that a particular Instagram user provides that service at a quality level suitable for your needs, contacting them just makes sense. First of all, you’ll want to look for influencers who share alignment in your brand values and messaging. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. How to Write a Good Collaboration Email? Some Dos and Don’ts for Influencer Collaborations: You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. A photographer might have a booked schedule. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. Before opening your message, most influencers will probably look at your profile to see what you’re all about. Too many people seem to underestimate this last point. They are the ones sending free product to Instagram influencers/small blogs. I’ve seen this a lot, and my recommendation is to avoid it entirely. For blog posts around blogging and Instagram, you can also check out: 4 Things Brands Look for in a Blogger Collaboration They can streamline the process a bit, but you’re paying for it. Since the templates are packed with all the ‘meat-n-potatoes’ needed to convince the influencers, merely a few adjustments in the names and other similar details are required to customize the content for specific YouTubers. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers) You hit send and it reaches all of these influencers. See The network secrets of great change agents for more ideas. To build brand trust. Take advantage of influencer marketing today, and … Note: most bloggers and social media influencers list their personal email addresses or preferred contact info within their social profiles. In any case, you really need to pick good influencers first and foremost. Influencers get a lot of messages on a daily or weekly basis, and they ignore most of them. Find right YouTuber for your brand with InflueNex. Team Collaboration. Influencer marketing is a collaboration between a social media influencer and a brand or business. Of course not. You must have learned how to message influencer using email to pass information. Many influencers have specific guidelines for how to contact them. Get started now. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. How to Write a Good Collaboration Email? While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. You can see how prevalent the tactic is by searching Google for the term “how to find influencers.” The results reveal the dominant thinking about how to find influencers. It should result in a win-win for everyone. Profiles, Influencer An incentive in this case is a slot on your beta testing team. 3. A ton of photographers and artists use Instagram, not to mention other service providers, many of whom will be willing to take on jobs when contacted. The following are InflueNex key features: Keywords search and match ; Multi-dimensional filters; Manage influencer groups; Contact influencers in batch Mutiple accounts with your team. I’m guessing it’s pretty often. It just needs to be personal, direct, and attractive. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. Suggest your ideal collaboration, but give them the opportunity to share their own ideas. the original writer, and you, the modifier. I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. Crafting personalized emails for five or even 10 micro-influencers is doable, right? Before you write your message, think of a big idea that will effectively work for your collaboration email. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. Brands sign up with the expectation that they’ll be able to pay for mentions or placement on influencer accounts. One primary quirk you need to know about Instagram direct messages is that they’re a lot more like text messages or Facebook Messenger than they are a mail system. To reach a new audience. The more you try, and the longer they go without responding, the less likely they are to work with you, though. For effective collaboration with influencers, you need to know them well, understand them and their personalities. A combination of strategy, creativity, common sense and monitoring the lifestyle of these digital personalities on their social networks. Effective communication means good business collaboration. Ask the influencers to share a similar message and to encourage their colleagues to connect with someone new. Paying for social placement or a sponsored position in someone else’s feed is technically against the terms of service for most social networks, and while we all know it happens, acknowledging it can get both your brand and the influencer’s account in trouble. Intelligent Recommendation. You won’t get a reply if your pitch isn’t something the influencer is willing to do. A combination of strategy, creativity, common sense and monitoring the lifestyle of these digital personalities on their social networks. Even micro-influencers receive a lot of emails and collaboration requests. If you want a mention or product placement – or to hire the influencer for their specialty – you need to make sure they actually do what you’re asking them to do. Through the help of InflueNex you can write engaging collaboration emails as you get access to wide range of compelling templates. For your campaign to have the best results, it’s important to pick the right influencers. This is often smaller brands that can’t pay influencers. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. In general, though, most influencers are perfectly happy to open up a direct message and give it a read. How I found brands that collaborate with micro influencers This email format can be used to draft a follow-up email in case you didn’t get response for a proposal you sent to an influencer earlier. Be prepared with a contract if need be, and make sure that if you’re trading goods or money in exchange for placement, you don’t talk about it publicly. Identify projects that highlight the importance of influencers and use them as examples of how influencers can be used to quickly connect disparate teams. At other times, a direct message on Instagram may also work. The first possible option is to just leave a comment with a pitch on the most recent post the influencer has made. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. 4. However, not all Instagram influencers got where they are by following conventional marketing advice, and many of them simply get too many comments to bother with after the first hour or so after a post is published.

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