According to this method, every story should be based upon four elements, the S, C, Q and A. PDF. According to the Pyramid Principle, the next level involves grouping together all your arguments into main points. 0000000016 00000 n A short summary of this paper. 0000001364 00000 n That’s where the Pyramid Principle comes in. 0000000856 00000 n 218 0 obj <> endobj Since this book came out, McKinsey has made it standard training material. x�b```��2�|���ea�� �t�L���� �ۻ�*��V��Nq�AH���u�{3��g/9ݑ�#*zrr��P�`p�V'� Kˀ�$���A���S���A�|�9��O��'��X&���� ��Y㯅�Q�|P��'��4[ i�4_ The Pyramid Principle is a classic book written by Barbara Minto back in the late 80s. 0000008605 00000 n xref Free PDF. BARBARA IN YOUR POCKET A summary of the course concepts is now available from the Apple iTunes Store for $99.99. endstream endobj 19 0 obj<> endobj 21 0 obj<> endobj 22 0 obj<>/Font<>/ProcSet[/PDF/Text]/ExtGState<>>> endobj 23 0 obj[/ICCBased 44 0 R] endobj 24 0 obj<> endobj 25 0 obj<>stream Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK The Pyramid Principle Communications Background Reading THE PYRAMID PRINCIPLE By Dr. Stephen Long (Summary and excerpts from the text by B. 0000012581 00000 n Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. It concentrates instead on the thinking process that should precede the writing. Maybe marginal writing or highlighting, good clean copy. 0 100% Customer satisfaction Guaranteed! The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. You can write a book review and share your experiences. 0000010050 00000 n 20 0 obj<>stream Going through the problem solving process ( SCQA and synthesis ) will help you turn a mountain of seemingly complex information into something that will begin to make sense. %%EOF This book provides answers to questions like, “How can I grab my audience’s attention in just a couple of minutes?” and “How can I create a compelling stor… PDF. Branch out to discuss supporting details. 0000007748 00000 n endstream endobj startxref It is very suitable for structuring storylines in a broad range of fields: from research, to business, policy making and even creative writing. 0000007272 00000 n The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organized as a pyramid under a single point. Ships quick from Amazon! The main recommendation is on top. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. 0000001565 00000 n In the last year she has taught the Minto Pyramid Principle in Singapore, Dubai, Oslo, and Munich, as well as Boston, Chicago, and San Francisco. Contents of This Handout THE PYRAMID PRINCIPLE _____ 1 WHAT IS THE PYRAMID STRUCTURE_____ 1 0000011154 00000 n Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. So let’s get to the meat. 0000009578 00000 n Download PDF. The book explains an enduring principle that will long outlive the supposed wizardry of the many management fads that melt away with time. startxref Barbara Minto, an ex-McKinsey consultant, wrote a book designed to help consultants find a method to structure their advice and consulting reports. 237 0 obj <>/Filter/FlateDecode/ID[<9F8EA32877C4BF4D9D11168FDD82C22D>]/Index[218 36]/Info 217 0 R/Length 91/Prev 51885/Root 219 0 R/Size 254/Type/XRef/W[1 2 1]>>stream This is now the heart of the structured analysis that the top strategy consulting firms like McKinsey, BCG and Bain (the MBBs) use to solve client problems.. Qualifies for Prime Shipping and FREE standard shipping. %PDF-1.5 %���� 0000009805 00000 n Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. The Pyramid Principle is aimed at bettering your communication by helping your thinking, and focuses fundamentally on the logic of writing. 0000001531 00000 n endstream endobj 219 0 obj <>/Metadata 14 0 R/Outlines 20 0 R/PageLayout/OneColumn/Pages 216 0 R/StructTreeRoot 31 0 R/Type/Catalog>> endobj 220 0 obj <>/Font<>>>/Rotate 0/StructParents 0/Type/Page>> endobj 221 0 obj <>stream A��}����2:������������U?��~��X�T:�.Q]��N'�S�N���J��x�˗�(��i+�M`�=#�0pYhz���w$"�M�7��. The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. 0000002565 00000 n It is filled with practical insights essential to the personal and organizational journey of getting results. 18 28 The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. 0000001641 00000 n Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. Barbara Minto. • Summary and Future Work – Connect back to the intro to resolve the story Business Proposals • Persuasive proposal or recommendation to managers and decision makers • Pyramid principle • Introduction – Show you know core needs • Proposal – Get there in 3 slides or less. 18 0 obj<> endobj <<8dcc7c686987fe4ab806cb0fb5496d35>]>> Today we’re reviewing The Minto Pyramid Principle.A book by Barbara Minto of McKinsey who pioneered the SCQA (Situation, Complication, Question and Answer) framework. Description Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. Download Free PDF. The Pyramid Principle is Barbara Minto’s powerful and compelling process for producing everyday business documents. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… Pyramid Principle Part 2: Communicate Top-Down As we covered in the part one, one of the most important things in this process is to not jump to the finished product. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. 0000003573 00000 n 0000005705 00000 n 0000008197 00000 n 0000014268 00000 n Using Minto Pyramid Principle for writing Equity research reports, Business plan, Strategy reports and other consulting Assignments Traditionally, Presentations Lack a Cohesive Theme Presentations are typically a summary of fact-based analysis Major sections of document are not clearly linked together Premium PDF Package. The writing a method to structure their advice and consulting reports and organizational journey of getting.! Available from the text by B and a all your arguments into points. 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