To make the offer sweeter for your followers, we’ll provide a personalized 20% discount coupon as well. They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). This can be a piece of advice for an article you're writing or a … Without knowing how to email influencers to promote your products, it can be difficult to get their attention. How to find influencers for your brand. Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. When it comes to Instagram DMs, you can be more casual with them. Email your list about their review/approach; Promote them in any other way you can ; Get straight to the point. On the surface, it seems easy: identify a few big bloggers, schmooze with them a little, and wait for the flood of sales as your chosen bloggers start talking up your product. And they do not want to spend 20 minutes reviewing every letter they get. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Usually, email apps stop displaying the subject lines after 30-40 characters. However, to get your brand out there, you need to first partner with a social media influencer. I've been following your [social media channel/blog] since [year/month]. Most of the time, the success of our competitor’s content relies on influencer promotion. If you don’t offer the influencers enough compensation in exchange for their services, they may not be motivated enough to partner with you. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Social media influencers can help share your brand message to a wider, yet tailored, audience. They need to be attractive enough to catch the influencer’s attention. Bloggers you work with really are your brand advocates. You need to work with an influencer who shares your values. Most influencers don’t have the time or aren’t willing to read an 800-word essay on why the two of you should work together. You can also send your products in a custom packaging. Micro-influencers are also seen as authentic by their followers because they do not typically plug products. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. Why would the influencer be a great ambassador for your brand? If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. It will help you to craft an ideal influencer outreach email template and make an influencer want to work with you. You should craft a compelling offer like this instead: You will get any dress from our site for free. Brands/Agencies Influencers Login Blog Find Instagram Influencers. Another option is to create a custom promotional code that your consumers can use. Alternatively, you don’t want to find millions or thousands of results that you need to weed through, because most likely, a lot of them are not relevant enough. To help you out, we’ve put together a list of the best methods to contact influencers via collaboration emails, asking them to promote your product. With emails, personalization is everything. If you want to build a strong relationship with an influencer, make sure to speak the same language. A brand-influencer mismatch can stifle authenticity and follower engagement. This is because only 6.9% of emails use emojis. Alternatively, you can message them on social media platforms before emailing them. Check it out! Here are the most popular influencer campaigns for promoting your brand and products. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Reviews from influencers in your niche can dramatically improve reach and generate instant social proof with your target audience. Generally, it’s best to contact potential influencers through the platform on which you want them to promote your products, unless they specify an alternative channel. Tip: Combine email and direct messages (for example direct message on the Instagram account). So, your influencer outreach email can start like this: Hi Jassy Fresh! Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. Top influencers have the power to increase your online lead generation and … Should someone like Tony Robbins re-tweet you, expect a torrent of traffic and more re-tweets. Micro-influencer marketing is gaining popularity and quickly becoming a valuable strategy to promote a brand, particularly for businesses who need to employ an innovative and cost-effective way to find the right influencers. So if you want to achieve the desired results, write your influencer outreach email from scratch,” says Marie Fincher, writer at GrabMyEssay. If the influencer shortened words and popular internet acronyms, then you should do the same. That’s why nearly 82% of experts use email subject lines that are shorter than 60 characters. Here are some techniques you can use to encourage influencers to work with you. The first step is finding an influencer to work with. If you want to succeed, explain what exactly the influencer will get from collaboration. They have built this following based on detailing their lifestyles through superior digital storytelling. Get your influencer to go behind-the-scenes (For example: If you’re a company that sells snacks online, get your influencer to join your official taste-testing team for a day!) However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. They likely receive loads of emails from brands daily, so your email must be able to stand out. Let’s say you want to collaborate with a young, hip-hop influencer. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.”. These include tips to write the perfect, How to Email Influencers to Promote Your Product, That’s because, without an effective email subject line, you won’t be able to get influencers to read your, Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. 2. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Influencers also build trust between your brand and prospects. Here are some key tips to follow for identifying your target audience and influencers: The micro-influencer marketing definition is leveraging individuals who carry influence over a large number of people, in a specific industry or space. You can use the below influencer outreach email template to personalize your communication with the influencer. Provide as much information as you can, so that it will be easier for influencers to trust you. The 2 campaigns exceeded most of their expectations: they produced over 250 pieces of content in total (social media posts, blog posts, photos) and generated 648% more engagement than they expected. Or visit Upwork and hire a freelance translator. six growth strategies to maximize your influencer marketing efforts. Image Source: instagram.com. The last thing you want is for your email to end up in an influencer’s … Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. Here, a question could work well (eg. He … You must also ensure that your email copy is on point and communicates all the information to the influencer clearly. On average, marketers write emails that are about 434.48 words long. To cut through the noise, your influencer outreach email needs to catch their attention. Whether it's promotion from an outfit post, an apartment tour, a lookbook, or a blogger party, these are all creative ways to promote your products with a prominent fashion blogger. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your product or service. And you will receive a referral code, that will allow you to earn 10% of every item sold. This may seem like the most … If you don’t hear back from the influencers after the first time, you can send follow-up email as well. If you want to boost the open rate, try to use a shorter subject line. The email content must talk clearly about the compensation that’ll be offered to the influencers and should be personalized as well. This is where the content of your email comes into the picture. Thus, the perfect outreach email should be shorter so that you can highlight your call-to-action (CTA). Guide: How To Reach Out To Influencers For Your Brand. Your IG account is lit?! Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Before you start writing an email, answer the following questions: Once you know the answers to these questions, it will be easier for you to articulate your ideas. I’d love to send across a sample of each product if you’d like to get started. Influencers love new stuff and might want to partner with you. ... Use larger channels to start building your own while promoting your product. When you work with these influencers to promote your product, that’s called influencer marketing. No wonder 59 percent of marketers plan to increase their influencer marketing budgets. This method can include a ‘how to’. If you're interested, we can set up a phone call this week to discuss starting a collaboration. Your influencer will be grateful that they don’t have to go back to your email archives. Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. How do you start a conversation, you speak their language. Product placement has the influencer using the product and talking about its benefits. Before you can email influencers to promote your products, you need to find the right influencers. I really like the way you communicate with your target audience! Alternatively, you can message them on social media platforms before emailing them. Influencers help to put your brand in front of new, untapped audiences. Take advantage of influencer marketing today, and see your business grow tomorrow. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. The presence of your product in an educational account -- means that millions of people will see your product or service. On the other hand, only 6% of email subject lines are all lowercase. In fact, mobiles account for nearly 42% of all email opens. To find reliable influencers, you can leverage our influencer marketing platform, Fourstarzz Media. You can always get help from professionals translators. A call to action: Finish your message with a call to action. If you can work your brand name into the title, all the better. There’s no better ad than regular people raving about your products. I recently came across your post about [post topic], and I loved your take on it. When you work with social media influencers, let them do what they do best. Get your influencer to go behind-the-scenes (For example: If you’re a company that sells snacks online, get your influencer to join your official taste-testing team for a day!) For example, if you don’t really need female influencers to specifically promote your product, don’t include that requirement in your search. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. You need to offer something in return. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. And as high as 59% of consumers base purchase decisions on recommendations from people they … Attract Untapped Audiences. I’m reaching out to you because we have a product that’ll appeal to your followers. Often, companies doing influencer marketing for the first time push to get their brand name in the video title. You need to make sure you invite influencers who appeal to your target audience and your event attendees. Here are some key tips to follow for identifying your target audience and influencers: Know … Mention some content created by them that resonated well with you. If you don’t hear back from the influencers after the first time, you can send follow-up email as well. You can challenge influencers to create something sensational and unusual around your … Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. And most of them are free to use. This can help you figure out which influencers are a good fit for your brand. Our brand believes in [their cause] too, and that’s why we strive hard to [uphold the cause (e.g. Instead, create an instant connection by professionally yet playfully using jargons. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … For personalization, you can go through the influencer’s profiles and try to understand their likes, dislikes, etc. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. After all, their content is the secret to their success. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Influencer marketing with a fashion blogger doesn't have to be complicated. Based on how many influencers you want to contact, you have a few options: When contacting just a few Influencers: Reach out directly! You might end up wasting your, And the number of fake accounts on Instagram has grown to. Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. Connecting with Instagram Influencers Through Cold Email. Wishpond makes it easy to create landing pages and contests, manage your leads and While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. This is because influencers tend to get loads of emails from brands about partnerships and if you don’t stand out, they may ignore you. They should be short, sweet and to the point. Influencers have already built an audience that loves hearing from them. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. As I mentioned above, most influencers are very busy people. 3. You can translate only the subject line, greeting, and the first two sentences. We would be extremely grateful if you agree to collaborate with our X Company. In this article, you'll discover six steps to running an effective influencer program for your business. All in one place. 2. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, You can’t get just any influencer to promote your product through sponsored posts. If you can work your brand name into the title, all the better. Check out the influencers they have used. Visit IsAccurate and find the translation service you can trust. If you don't speak a foreign language, it’s not a problem. Pro Tip: Write emails in a conversational tone to engage your influencers. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Take a look at some of these effective influencer marketing methods to boost your product launch: 1. Send out a friendly first email that recognizes their work and commends it. Instead, you should focus on writing crisp emails that get to the, Thus, the perfect outreach email should be shorter so. A really good way to improve your brand reach online is to work with multiple influencers. The approach doesn’t need to be complicated. In fact, mobiles account for nearly, Yet another thing you can do to push your, A long email takes more time to read and might test the patience of the influencer. Example of a hashtag search on Instagram. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. Digital celebrities only care about what they will get from collaboration with your brand. Your email subject line must be catchy too. Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Work with your influencers to create custom, branded hashtags for the products that you give them in your product exchange system. To find reliable influencers, you can leverage our influencer marketing platform. Conclusion There are celebrities who are Influencers for big brands like Dove and Nike. Here are five of the most effective ways to promote your product launch using influencers: 1. Do you know how many emails influencers receive every day? I’ve been following your [social media account/blog] since over [years/months] now, and you’ve scaled up quickly. Asking an influencer to promote a giveaway: Hi Sarah, your 350K followers will be happy to get these products for free. [Product name] is one of the finest [category of the product] in the market, and I’d love it if you would be willing to test and review it. Research your fans/followers With the decline of traditional advertising, affiliate and influencer marketing can be a highly successful and effective way to invest your budget. When Kim Kardashian promotes a product, the suppliers of the product better be ready for huge increases in sales. You know the name of the influencer, so you should use it to your advantage. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. It’s essential that your influencers know how to use your products. Influencers are unlikely to promote your business simply because you ask them. One of the major reasons for this being that the modern shopper interacts with influencers regularly. And those emails that work well for your competitors may not work for you. Such interactions can help you promote your brand to consumers. Now I work at X Company, and I wonder whether you want to become an ambassador of our X brand. Keep in mind that the influencer does not really care about what you will get from the partnership. This is largely due to the influencers’ ability to mold their audiences’ opinions about your product or service. contacts, and automate email campaigns. Customer search – See … If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! Should I ask them to post a photo of my product, a detailed product review, or a giveaway. Once you're confident with your choice of influencer, Kelly recommends doing everything you can to maximize the transaction. There are various tips and tricks which you can use on several social media platforms and can get effective and learned influencers for your product. I’d love to send across a sample for you along with five others that you can gift your followers as well. Interested in working with social influencers to promote your product? The great thing about selling a physical product is that you can send samples to those influencers so that they can review it on their blog, or, at least, talk about it on their social platforms. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. An excellent method of finding influencers who will help you promote your content is by staking out the competition. Diana Adjadj is a writer for SupremeDissertations and BestEssayEducation. However, nearly 50.2% of the emails written by marketers are less than 300 words. Consequently, if an … You might end up wasting your influencer marketing budget if the influencer’s followers are fake accounts. Bloggers you work with really are your brand advocates. Likewise, you can’t invite just any influencer to your event. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. Make the Approach. Influencers are powerful forces that can help propel your blog towards significant profitability. You’ve heard the term influencer outreach thousands of times before. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. Also, choose an engaging subject line to ensure that the influencer wants to read your email and opens it. Do I want to increase reach and engagement, raise brand exposure, boost sales, etc.? I really admire the work you’re doing for the [elaborate on a cause they support and talk about their work]. It’s a good idea. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … Emojis are a great way of achieving this. #2: Study Your Guest List and Your Audience. So if you want to make a good first impression on influencers, keep your emails short and concise: Whether your influencer outreach email is short or long, formal or informal, you’ll need to proofread it. 2. And there are influencers for courses or curriculum. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. Pro tip: When writing an email to an influencer, avoid adding any links in the body. 2. Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. Have Influencers Create Something with Your Product. There needs to be a significant amount of relevance between the lifestyle that the influencer promotes and your products. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Giveaways. Once you’ve featured an influencer in your content, you have to make sure they notice. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s networks(OPN). Influencers know this, and they thrive on content. Regardless, you should use multiple channels and cross-promote. 1. Who you are: (what is your brand/product?) Need more help with your influencer emails? Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. However, if the content of the email is written in a personalized manner, the chances of the influencers responding positively to it increase. Use your pitch to let them know you'd love to send over a sample to them and then ask for their address. 3. No commitment. It must be short and to the point. If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment. It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. Instead, you should focus on writing crisp emails that get to the influencer marketing campaign proposal quickly. Leverage personalization to make your email stand out from other template emails that influencers receive. Attract Untapped Audiences. This can help you figure out which influencers are a good fit for your brand. Based on that, craft your email so that everything in it is completely relevant to them. Now, there are different levels of influencers. A long email takes more time to read and might test the patience of the influencer. Get Influencers Talking About your Brand: Influencers have a large reach and a loyal following. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. Is he/she a perfect fit for our brand? Here are 23 email copywriting tips for your next influencer email. In this article, you'll find tips on how to craft a perfect outreach email and start a partnership with the most influential digital celebrities in your niche. And since digital celebrities are busy people, they do not read every email they get. Thus, using all lowercase subject lines might help you get noticed and thereby help you increase your email open rates. From there, your genuine, thoughtful interest and strategic grasp of social marketing will go a long way toward building fruitful future relationships. Fortunately, we live in a digital era, you can check your emails for grammar mistakes using such services as Grammarly. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. Want to see your product on Instagram? Creating content is probably the most important thing you can do to market any business. Here are the most popular influencer campaigns for promoting your brand and products. The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. You can make use of dynamic fields when sending an e mail to add in details such as company name, Instagram handle, job title, brand name, and product descriptions. If you're interested, we can set up a phone call this week to discuss the collaboration that would bring value to brands. The only problem is that the top influencers are picky so it can be difficult to grab their attention. Please share your insights and tips in the comments. You need to come up with attractive subject lines and write stellar email copy. You can filter these influencers by all … Would bring value to brands influencers love new stuff and might test the patience the... Which you email influencers to promote a giveaway they need to come up with attractive subject lines are all.! I want to make the offer sweeter for your product building fruitful future relationships advantage... Short email subject lines might help you figure out which influencers are a perfect fit our. The partnership and commends it built this following based on that, craft your email open rates by %. Marketing, and sending those for influencer collaboration is not working, you should the! Personalized subject line, greeting, and find the right influencers understanding why the influencer a. Of competitors ’ content the ROI from traditional marketing are plenty of influencers that. On top of their followers on a cause they support and talk about their work and brand values that... The right influencers for your brand in front of new, untapped audiences that resonated well with you your. Find reliable influencers, you can check your emails for grammar mistakes using such as. Product/Service ] and was wondering if you use the branded hashtag, link you, and you get... 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