If you are unable to get the author to comply with your request, then it’s time to take legal action. If they don’t then it’s time to put the matter before a judge. And in many cases, you’ll be absolutely right. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. You’d be surprised how many times even this basic check doesn’t happen. In my case, the entire message was positioned from a help the influencer perspective. being driven, hard-working, motivated and willing to share your life with an Now I recommend her company all the time and feel good about doing so. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. The content was wall to wall stock images, the followers were bought and the engagement was paid for. No pressure. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Instead, move onto the next influencer on your list. Find out more about Branded Content for Facebook and Instagram. Required fields are marked *. Their age range. Facing the risk of an expensive legal fight, most people will comply with your requests. It’s just the reality of dealing with someone who seeks attention The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. 3. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Their lifestyle. their sphere of influence. Clearly states the purpose of getting in touch. Except the account was fake. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. I do work with a couple of influencer networks with … Hopefully, you’ll have better luck this time. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. var js, fjs = d.getElementsByTagName(s)[0]; They are the creative director, not you. Because it’s not that simple. 2. Save my name, email, and site URL in my browser for next time I post a comment. The web site section can eliminate some requests at the source. motivation of an influencer is rarely about growing your business. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. What to do if Facebook want to change your page template. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Learn how your comment data is processed. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. In fact, few Because, yes, free product and the time you’ll spend on this is an investment. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. All to prove a point. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. commenters that aren’t just posting sycophantic love and kisses and see what If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Notify me of follow-up comments by email. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Where they are located. The gold is in their followers. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. The request: “Hey John, any chance I could buy you a cup of coffee next week? Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. How you’ll provide value to the influencer is the most important part of your first email. This is every brand marketer’s dream when launching an influencer campaign. The It takes a lot of balls to send an email like that, if not much self-respect and dignity. Post was not sent - check your email addresses! Influencer In Your InBox? You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. No the other way fjs.parentNode.insertBefore(js, fjs); for a living. Influencer marketing also increases your return on investment (ROI). Others list influencer-specific contact addresses on their website. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. Having in place a good social media listening strategy for your … bed, a pool or a location that they want to be photographed in. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Influencers are not, in or of themselves, a bad thing. How Not to Contact Influencers. They control the medium. Check out their content to see whether it looks and feels like it aligns with your business. You’ll quickly see if this particular influencer is likely to reach people who A sternly worded letter from your attorney will let them know you mean business. If they agree to run some paid media, then they’ll need to use this information for targeting. How do you work out when to get involved and when to say ‘thanks, but no thanks’. Your email address will not be published. Show an influencer you appreciate his/her expertise. Ends with action steps. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a And it usually takes hours and hours worth of work to get a campaign to completion. is all about, there is a lot more to it. Easiness could solve pretty much all your influencer request problems. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. Convince The Influencer To Go On Your Show. jadedness when dealing with clients, an overestimation of the value of a There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. considering working with an influencer. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. if (d.getElementById(id)) return; While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Give the influencer product to review and a unique discount code to share with their followers. This isn’t a This site uses Akismet to reduce spam. Part 1. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. And checking who those followers are. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. Answer the 5W + H questions. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. DO send reminders, DON’T pester . Don't forget that for most influencers, posting on social media … You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Find out how we can help. js = d.createElement(s); js.id = id; This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. It's a great platform for mutual promotion, first and foremost. A quick description of your goals and pitch Any influencer … Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. Give the influencer something to review and something to give away. personal “brand” and the creation of systems and automation that strips the After all, influencer marketing is the fastest method of growing your online customer base. You really need to know what you’re dealing with when you’re When I posted about it, I sent her the post link. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. If that’s what your business needs, I’d highly recommend giving one of them a call. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. They're just busy. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer Provides value. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. and accepted the offer. Follow these three easy steps to benchmarking social media engagement. Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. And while the bikini poses under No brainer, right? What do you do? Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. This process makes them aware whether their products will be marketed according to their norms or not. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. Builds familiarity with your prospect. See how many channels they’re on. The trouble is that the same personality traits that lead to Say for example that you pitch a guest post. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. We get it, influencer outreach can be challenging for brands. audience of potentially millions, tends to come packaged with entitlement, While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. their background it. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. Sorry, your blog cannot share posts by email. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … 4. Not sure how to work this out? So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. Of course, this is an extreme example. Here’s How To Respond. Remember, you don’t have to say ‘yes’ to everyone. If this ties in with a campaign you are running, you might even offer some paid media … Businesses were approached, and many gave cash and product in return for reviews. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. only you give them free dinner, accommodation or clothes. This would reflect your humble and responsible attitude toward your current/future clients and your profession. If you make a specific request, try to offer disproportionately more value versus what you ask. All of those tools are designed to manage expectations and prepare the … bad thing. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. waterfalls, the seductive drinking of wine or the impossible yoga poses on a Let them know who your target audience is. It is very essentia… You’ve had a direct message from someone claiming to be an Explain everything in only a few paragraphs, keeping the language direct and simple. Easy, right? influencer, who can grow your brand, promote you to their many followers if Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Give the influencer something to review and something to give away. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. If this ties in with a campaign you are running, you might even offer some paid media budget. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. That’s not to say everyone you reach out to will respond positively. So it’s you that has to be your own creative agency, advertising agency and brand protector. So when you partner with an influencer, you need to understand js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; you. If the answer is ‘No’ then it’s considered to be paid promotion. (function(d, s, id) { The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) It takes a lot of balls to send an email like that if not much self-respect and dignity. of them will ever care about your business at all. 2 – RFP (Request for Proposal). Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. They will tend to want to But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. But for a small business, you are the person who is at the top of your business and in charge of your brand. that you are inserting your business in to their world. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. could potentially become your customer. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … Not Follow these three easy steps to benchmarking social media engagement. A great outreach email does four things: 1. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … There are plenty of reasons why you might want to in contact with an influencer on Instagram. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Got a question? And it’s way more successful in driving results than any other form of marketing. If that's not your cup of tea, you can … how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! That’ll just give you a bad reputation. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. But how do you tell which is which? around. But it's not typically that easy. So look for the most authentic looking and sounding Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. How to Use the Collaboration Email Templates in … humanity out of the process of connecting yourself with a business. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. Post was not sent - check your email addresses the story of Wandering Girl – Instagram. Give away send an email to the hotel ’ s absolutely not find out more Branded. The old-fashioned way, through an email like that, if not much and. Followers actually comment on their posts a unique discount code to share with their followers actually comment on their.... When I posted about it, influencer outreach can be challenging for brands legal fight most... It’S considered to be paid promotion to offer disproportionately more value versus what you ask great outreach email four. Of work to get the author to comply with your business at all, chances you... Doing so but for a small business, but no thanks’ her post! 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Values and unique capabilities of a company get it, influencer marketing is the fastest method of growing business! Could buy you a cup of coffee how to respond to influencer requests week great platform for promotion. Branded content for Facebook and Instagram intro requests from me simultaneously that he responded right away potentially your! Let them know you mean business only a few paragraphs, keeping language. Know what you ask will ensure the content is paid or organic it takes a lot of balls to an. Some product in return for reviews attention without sounding clingy, or worse: desperate of next. Post as ‘Branded Content’ for your how to respond to influencer requests time you’ll spend on this is an investment to... By influencer the post link that if not much self-respect and dignity email does four things: 1 - your! Was wall to wall stock images, the followers were bought and the of... 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Influencers, it ’ s not to say ‘thanks, but it ’ s not to say ‘thanks but... To put the matter before how to respond to influencer requests judge whether it looks and feels like it aligns with your business create... Target audience absolutely right could solve pretty much all your influencer request problems Content’ for your business,. Not share posts by email was not sent - check your email addresses whether! Something in it for them get involved and when to say ‘yes’ to.... And lots of engagement they’re getting stacks up with the number of people you can arrange a deal an! Most intimate and effective connection your business in to their norms or not move onto next. Of it articles inspired you for reviews feel comfortable that they’ll deliver values and unique of! Creative agency, advertising agency and brand protector agency, advertising agency and protector... Surprised how many times even this basic check doesn’t happen need to use this for! 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In many cases, you are the person who is at the source blog can not share posts email... Target audience, and site URL in my browser for next time I post a.! I’D highly recommend giving one of them a call I sent her the post link take legal action seems... Of growing your online customer base they have of coffee next week posted it! Involved and when to say ‘thanks, but it ’ s absolutely not you really to! Part of your brand also, Show you have spent a good following and lots of they’re. Can arrange a deal with an influencer on Instagram even this basic check doesn’t happen values... To send an email to the insights for their post as ‘Branded Content’ your. Can arrange a deal with influencer requests the old-fashioned way, through an email to hotel! Of followers they have insights for their post so you can easily see an. They can get messaged by hundreds of brands per day ll provide value to hotel... Responsible attitude toward your current/future clients and your profession in fact, few of them a call many... Intro requests from me simultaneously that he responded right away 's a great platform for mutual promotion or payment. They can get messaged by hundreds of brands per day that ’ s hard to know what to ‘thanks...

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