Get the latest industry news and trends, and learn influencer marketing best practices from Klear experts. For example, you need to make sure you’re detailing whether you’re trying to sell or educate about a product, whether you’re driving people to your own website or social media pages, or if you want them to enter your competition or giveaway. Fortunately, we made a template for you to help you get started. What do I want people to feel when consuming our influencer’s content? What is the campaign and why are you implementing it? Some reasons include bad brand fit, too much content direction, insincere caption, or too many posts required in the partnership. If you are looking to use the content/images an influencer has produced on your own channels this might also include large scale posters or billboards. Agree on the first invoice date with your influencer. or. When you’re ready to roll with your influencer marketing campaign, it’s tempting to simply give the influencer a few guidelines and a green light. Turn numbers on a Google Sheet file into powerful graphics you can add on your Google Docs briefing document. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer is going to need compensation. You may be better off with 5 amazing content pieces than 50 average ones. It will also help in developing the call-to-action that they include, and particular aspects that should be highlighted about the product, service or brand. Bring data as a powerful graph on your brief document. The Plan helped us set priorities to better forecast revenue streams in a systemized way so we were no longer guessing or hoping for cash infusions — they were planned. An influencer marketing proposal template can help you set up your marketing campaign, manage it, and present it to stakeholders. A good way to improve your skills is to sign up for a reputable social media marketing course . Some of the different types of campaigns might include: Before approaching your preferred influencers, please have clear the answers to the below questions: Related reading: How to measure ROI on an influencer marketing campaign. In your do's and don'ts section, be sure to include everything that will help the influencer create the best content for your brand and uphold the brand message. The goal when writing an influencer brief document is to allow you and the influencer to: Some of the top benefits of a well-written influencer brief document include: This template forced us to look at all the key aspects and important considerations when briefing our influencers in order to achieve our Influencer marketing goals. It is imperative that you agree on the final amount of “best” creative content pieces to be published. Hi [influencer’s name], I’m [your name] from [your company]. You might want to ask your influencer for a discount if you can pay full collaboration well in advance. I am now using this template daily when briefing my new influencers. Tip: Respect their influencers’ audience and do not try to over publish too many branded pieces. Influencer Marketing Brief Template Step 1: About the marketing campaign What is the campaign and why are you implementing it? NUMBER 5. and I’m consistently impressed with it. Would the influencer be happy with that? NUMBER 1: INFLUENCERS DO NOT FOLLOW ALL INSTRUCTIONS. Free Influencer Marketing Creative Brief Template (Google Doc). Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by. Influencer marketing is a form of advocacy, but at the same time, it also increases brand-awareness which is a win-win marketing situation. Having a proper Influencer brief document will not only ensure you are in the right path for a successful influencer marketing campaign but also will help you minimise potential errors. A well-detailed brief will give you the opportunity to be super clear on what you expect from an Influencer through your campaign – everything from campaign messaging, mood boards, tasks, products, dos and don’ts and more! INFLUENCERS DELETE CONTENT BEFORE THE AGREED-UPON DATE. Are the photos going to be edited/manipulated by a professional re-toucher? Feel free to get creative — change the fonts and colors, upload your own background image, or add your company logo for a professional touch. Below is a benchmark of Influencer content license fees in 2018 when buying photography from an influencer platform. If you cannot offer a proper brief, obstacles will come up throughout the campaign, and some could have a detrimental impact on the overall success of your Influencer Marketing Campaign. Influencer has been the buzzword for marketers during the last few years! As most consultants know, many clients would never return with new projects after a misunderstanding. Retargeting an old product that you want to give it a boost. Let the influencer guide you on the most optimal amount of creative content pieces. Generic Collab Email Template; Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Luckily for you, customizing your Marketing Brief Template is a breeze with our drag-and-drop PDF Editor. First, by creating the brief you will make it easier to communicate your plan with your team and management. Influencer Marketing Blog. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Looking to build, or expand, an influencer program as part of your content marketing strategy? Take advantage of influencer marketing today, and see your business grow tomorrow. Briefly describe the campaign, its theme and objectives. So you need to adapt our template contract to fit your own circumstances. Creative brief templates. If you are an influencer, make sure you’re sticking to timelines, if you can’t it’s usually not a big deal as long as you communicate that the client stays up to date and knows when to expect your content. Take for free template - no email required! Influencers should post freely in their own voice, within a set of predetermined brand guidelines. Ensure the influencer’s audience is the exact audience you want to reach out. What is the best time to get the influencer to publish the branded content? Photography Licensing prices 2018 Benchmark. and have Adobe Photoshop installed on your desktop. Below are our top tips and key important areas when briefing an influencer. Solution: Ensure your brief give enough detail as to what to expect if influencer post late. We've created a simple Influencer Marketing Creative Brief template, that helps you define your objectives, messaging, call to actions and key deliverables for a new campaign. Get that very clear. Second, creating an influencer marketing brief will save you a lot of time down the road. Online influencers can go from celebrities that are active online to people that have known how to build a following around specific topics. This Influencer Marketing Specialistjob description template includes the list of most important Influencer Marketing Specialist's duties and responsibilities.It is customizable and ready to post to job boards. Ensure your influencers READ and understand all the factors that might affect a proper delivery of work. 1. Download our Free Creative Brief Template. You can also include suggested pieces of content to give the influencer an idea of the style you are after. + ✅  Influencer Contract Checklist: conduct your due diligence before entering a contract with an influencer. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. An influencer marketing brief can help you achieve several things. Let your influencer knows exactly how the influencer campaign aims to hit your marketing goals (in which context and for what purpose). Access it anywhere/anytime. The below 5 are the most common issues and complains brands have when working with influencers. in a neat influencer brief document so they can quickly reference it. Wer auf Influencer Marketing setzt, muss neue Regeln beachten. If an influencer does 90% of the project correctly, but they mess up one important brand detail or shoot photos of the wrong product, you can ask them to redo the whole project. Or perhaps you're looking for dreamy and adventurous, or a particular style of photo, such as a close-up of the product, the product in use or a flat lay. But it’s worth the effort to write an influencer campaign brief, which outlines your goals and the project details and keeps everyone on the same page. It establishes important details about your marketing project — such as the objectives, launch date, budget, audience, and key messages. Growthink’s Template allowed us to see what was working in our business (and how to do more of it), and identified the time-consuming and money-wasting tasks that weren’t helping our bottom line (which we have now stopped doing). You want to tap her ability to reach her specific audience. Get this exclusive & premium Influencer brief document template to boost your influencer marketing results. It’s also a good place to clearly include the mandatory requirements associated with the deliverables, such as the social tags, hashtags and/or link required, as well as any unique discount codes, landing pages or calls-to-action. However, the idea of influencers is not new. You should write exactly what you want to achieve (measurable goals-objectives) with specific metrics to measure ROI. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Get your presentation custom designed by us, starting at just $10 per slide. Is the influencer going to give you the RAW files? The Influencer Marketing PowerPoint template features little business icons and illustrations of young millennials in all its slides. If another brand is added or mentioned in a brand’s commissioned (paid) content two negative things happen: the brand’s message is diluted and the brand might decide not to use the content on their social media channels. Product or Service Review. Campaign Brief 2. Paypal will redirect you to our payment confirmation page where you will find the link to access the template. Social Media Proposal Template Use this Template. The influencer briefing document is a great chance to ensure your influencer has a well understanding of your brand essence, vision, visual cues, positioning and voice and tone. If you’re signing the next Kardashian or Jenner to promote your products, use our Influencer Contract PDF Template to create legal agreements outlining the new relationship between social media stars and your business. Solution: Ensure your brief document includes some SLA (service level agreement) confirming how quickly influencers should respond to your calls or emails. After all, you can’t hit a target if you don’t know what you’re aiming for. Download your customizable creative brief template designed to serve as the blueprint for your next campaign. Brands mostly hire social media influencers because of the easy access to target audiences it gives. Social Media Marketing Proposal Gantt Chart Template PRO. Use Later’s Free Influencer Media Kit Template. If you are an influencer and you delete the content before the agreed-upon campaign date is over, your client might not compensate you for the campaign. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Many influencers do not read the exact instructions on your brief. Influencers who do not answer emails are seen as they are no longer interested in working with the brand and the agreement should be cancelled. Free Marketing Brief Template for an Influencer Campaign 1. Last Name. Want to know about image copyrights in Australia, you should read the photographers and Copyright Guide from the Australian Copyrights Council. Create interactive creative briefs in Aha! A successful Influencer Campaign comes ONLY from a successful brief! Keep in mind that if your influencer campaign is also during a public holiday, night time or a weekend day, influencers might charge you more. It is important to get insightful Campaign Wrap Up Report that includes the influencer’s thoughts on why the Campaign might have underperformed. Sneak peek at the free Influencer Marketing Creative Brief That way they’re not scared that you’ll say something scandalous, but you are also not dictating copy that sounds inauthentic to the influencer’s feed. during your free 30-day trial.. A creative brief is a foundational document used to capture the essence of marketing programs and campaigns. The best way a brand and an influencer can stay aligned and stay creative is simple: a robust and detailed creative brief. Ensure you set clear expectations about copyrights. Just a few formats you can request or expect from influencers include: Other aspects you might want to confirm are: Should you as a client dictate/decide on specific post captions? When working with an influencer platform, ask whether they have scheduled SMS/email “reminders” that recap the most important pieces. Sending products out to influencers and get them to publish up posts with your products is not the only way to do influencer marketing. This brief should outlines goals, desired outcomes, key messages, and general content. How unique the content need to be to stand out from the other collaborations the influencer might be engaging with? Brands frequently go hunting for a post they loved, ready to repost to their follower base, only to find that the influencer has deleted the branded content. NUMBER 2: INFLUENCERS WILL RESPOND LATE TO A BRIEF OR PUBLISH CONTENT LATE. Understands your brand, business goals and target market. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Social Media … tagged influencer content posts instagram examples. SAVE TIME & GET YOUR INFLUENCER BRIEF TEMPLATE TODAY! You are looking for influencers to review your product or service. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. This is where you define the deliverables that have been agreed upon, as well as the expectations surrounding them, such as deadlines and due dates. You should present an Influencer briefing document as you do when working with any other contractor, freelancer or consultant. My name is [insert name here] and I work for [insert company name]. The Marketing Templates may not entirely confirm to your marketing Strategy or plan but they can provide you with some insights on what you need to include in the briefs. Putting this kind of thought into each campaign wrap up will not only impress your boss and give you a great reputation in the field but will also help you hone in more quickly on which influencer partnerships are actually a good fit. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. I’ve been following your [blog, Instagram, YouTube, etc.] Aug 29, 2016 - Marketing Brief Template: Download a free brief for influencers creative partnership. Easy download as Microsoft Word or PDF file. *These disclosure guidelines are not considered legal advice and are presented as a guide when working on influencer marketing campaigns as a marketer or influencer. Once you’ve warmed up your ideal candidates and laid down the key goals and guidelines of your overall program, it’s time to start your influencer outreach. Will competitors be having also a marketing campaign? 1. This got my entire team going in the same direction with enthusiasm and commitment to reaching our stated goals and understanding what we are trying to accomplish. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Use Google Docs voice recognition. One of the main benefits of using media brief template is the fact that it helps your consultancy to clarify issues that would normally lead to misunderstandings. About us About our Product Links 3. Use Later’s Free Influencer Media Kit Template. Ensure expectations from both parties (client and photographer) are clear. Some influencers are freelancers and will not mind to give you a discount if you can bring offer payment in advance. If you are an influencer, reading all of the directions ahead of time and making sure you’re following them is a way to make your projects successful, time-efficient and thus more profitable to you. and templates that will make it easier to plan and execute your program while keeping your efforts on track with your goals. The brief should have some information on sections such as the target market, objectives, the goals, business plan, summary, and the … The Most Common Influencer Marketing Brief Mistakes 1. Restaurant Social Media Marketing Plan Template PRO. You’ll be able to change the text or any graphic element in just a few clicks. The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. best influencer marketing brief examples was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker . It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. If you are a marketer or social media manager asking your influencers to copy/paste a caption you wrote, stop doing it. Visual strategy before collaboration can begin the beautiful content the influencer photos on own... Process and how it aligns to your brand, business goals and target market super-easy to customize via Workshops! A universe plugins/addons for Google Docs clear CTA, or expand, an influencer, it is you. 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